411: On the Dot

This year the Art Institute is celebrating the 125th birthday of one of its most beloved paintings, Georges Seurat’s “A Sunday on La Grande Jatte—1884.” The museum’s new promotion allows anyone to adopt dots on the painting. “We were brainstorming on how to engage members and stir visitors,” says Amy Radick, Director of Annual Giving at the Art Institute. “It’s such an iconic painting here at the museum.” Adoption fees, which are accompanied by a commemorative button in one of six colors, are $10 for one dot, $25 for three dots and $50 for all six. “It’s a great way to raise money in a year when museums are becoming more innovative with their fundraising,” says Radick. “So far we’ve had a really good response. This is a fun stocking stuffer at an affordable price to help the museum’s conservation efforts.” Dots are available for purchase in person at the museum.